Process
My Role
Discover
Research revealed key gaps—delays, frustrating reorders, missing shopping lists, and stock issues. These small pain points make seamless shopping a challenge.
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Where Others Fall Short
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What Discovered
Users order frequently, prioritising speed and discounts. Groceries lead, followed by essentials and snacks. But stock issues, usability gaps, and manual effort slow them down revealing an opportunity for a better experience.
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Hearing from Users
Have you ever needed groceries at a specific time but couldn’t place the order?
How do you keep track of grocery needs?
How do you usually restock essentials?
How do you purchase your monthly or weekly essentials?
From gathered insights got these key insights
Users want quick commerce to fit into their busy lives, letting the app handle shopping while they focus on other tasks.
Designing the right thing
After the first stage, I filtered the information and defined the main problems and design challenges.
The Challenge
After the first stage, I started filtering all the information I’d gotten and elaborated on it to define the main problems and the design challenges
To uncover the root causes of this problem and find solutions, I used the 5 Whys Analysis to break down key pain points and identify opportunities for improvement.
Breaking Down the Problem
MVP
Bundle discounts
Smart Recommendations
One click Re-order
Shopping list
Develop
With a clear understanding of user frustrations
I explored solutions for seamless quick commerce—effortless ordering, smarter reordering, and better stock visibility.
Bridging Insights to Solutions
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Schedule based delivery
You order groceries, but they arrive when you're at work or unavailable. Frustrated, you miss the delivery—or worse, abandon the cart altogether.
With Schedule-Based Delivery, users can choose exactly when they want their order to arrive, making the experience more convenient and stress-free.
02
Shopping List
Users often note down grocery items in random places—sticky notes, chat apps, or just their memory—only to forget them when it's time to order.
The Shopping List feature keeps everything in one place—letting users save, organize, and add items to their cart effortlessly when it's time to shop.
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