Building digital spaces that feel as natural as the real world.
I design seamless UX and intuitive UI for products, websites, and digital experiences.
What Kind of Designer Am I?



User Research
Journey Mapping
Empathy Mapping
Data-Driven UX
Interaction Design
Information Architecture
Usability Testing
Design System
UI & Visual Design
Wire-framing
Prototyping
App & Website Design
Design takes shapes
how I think,
solve challenges,
and
to life with creativity
bring ideas
Achivements
Reduced User Friction in Key Flows
Refined UX by eliminating friction through research, testing, and data-driven insights using analytics tools like PostHog, Microsoft Clarity, Zoho PageSense.
Interaction Design
Usability Testing
Data-Driven UX
Improved Trial-to-Paid Conversions
Redesigned onboarding to guide users smoothly, leading to higher retention.
Onboarding UX
Conversion Optimization
User Engagement
Leveraged Data-Driven UX Decisions
DescriptionUsed PostHog, Microsoft Clarity, and analytics to refine UX and improve KPIs.
User Research
User Behavior
A/B Testing
Developed Edzer Career Platform
Created an end-to-end job portal, connecting job seekers with employers.
Information Architecture
Interaction Design
User Flows
AI-Powered Features
Enabled users to generate reports effortlessly with AI-driven insights.
Automation
AI Insights
AI-Driven UX
Website Redesign for Better Engagement
Revamped website UI/UX, improving navigation, readability, and conversions.
Website UX
Visual Design
Branding
Scalable Design System
Built a UI framework ensuring consistency across platforms and improving dev handoff.
Design System
UI Components
Scalability
Led UX & UI for Edzer Learn Mobile App
Designed intuitive learning experiences, improving engagement and retention.
Mobile UX
Designed CMS for Edzer Edge Admin Console
Created a structured content management system, streamlining admin operations.
Dashboard UX
Enterprise UI
“I believe every digital experience tells a story, and every interface guides users on a journey”
Karthikeyan, Chennai
Product & UX UI Designer